An account and contact are required for each event in Momentus Elite. Why do we require these?
An event will always have at least one stakeholder (who is originating it) whether that is an outside customer (event organizer, promoter, tenant) or internal use (the venue itself). Consistently tracking the stakeholder (account and contact) for each event gives you a more accurate representation of your event data and history.
It is also important to track this information for ease in identifying the primary point of contact for upcoming events for questions around the event, such as timing or resource needs for the event. This is especially important when there is turnover among venue staff.
Consistently tracking account and contact allows you to report on past events, including data mining for organizations and events from a particular geographic area, preferred / repeat customers, ability to create marketing campaigns or sales missions to drive future bookings.
There also may be different parties involved in the event. In addition to the initial account and contact, you are able to create and assign as many contacts as necessary to each event. Doing this and using other features such account tags, account notes, and contact roles will allow you gather necessary information to answer common questions:
- Initial booking: Who originated the event? Have they booked with us before? Were there any issues with those past events?
- Contracting: Who is signing the agreement?
- Detailing: Who is planning the event?
- Financials: Who is paying for it? Are they tax exempt?