Many of our convention center and conference center clients estimate and report on the economic benefit of an event to the region. This data is typically reported to the city or to the venue management/ownership group. The data is collected via these fields:
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Economic Impact: The total economic benefit to the region from the event and its guests. This can include rental car tax revenue, airport tax revenue, hotel occupancy tax revenue, revenue from attendees dining in restaurants, and more depending on the region and the event.
Economic Impact can be shown on the calendar. See Calendar Display Options for more information.
- Peak Room Nights: Greatest number of attendees staying overnight (usually the night prior to the conference start so everyone can be present for the opening/general session).
- Total Room Nights: Total number of hotel rooms used for the event.
Peak and total room nights can be estimated based on the percentage of attendees traveling from outside a drive-radius, or you can work with local hotels to gather this information.
To add economic impact and room nights to your event:
- On the event details page, go to Financials Estimates.
- Click the edit pencil icon by Economic Impact
- Add information to the fields and click Save.
